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Building a business from scratch requires two things:
something to sell;
someone to sell it to.
Now, that might sound obvious, but it’s amazing how many people leave out the first step, assuming that they already know what it is that the market needs. In a recent interview for Mixergy, Sam Ovens revealed many techniques for creating a business from scratch, but one stood out in particular – Talk to the Customer First.The process works for physical and information products, as well as services, and even software as a service (SaaS).There are a number of ways to put yourself in touch with your potential customers, such as emailing them, offering to call at a time that suits them to talk about their main pain points, and developing the relationship from there, and which you choose will depend on the industry.Extracting the Product from the CustomersOnce contact is made, it’s important to allow them to relate their issues in their own words, without preconceptions, or offering any one solution. To enable them to actually think about what is important to them, it is also useful to ask them to rank their issues in order of importance to their business.Having extracted a list of issues, and selected one that can be solved with the skills at your disposal, the next stage is to deliver a solution, on paper, to the potential customers.Their feedback, at this point, will help shape the product offering, but also will need to be filtered. Not every suggestion that they make can be carried through, and not every tweak that they offer will make sense.A bit of back and forth will be required until most of the customers are happy with most of the features.It’s vital at this stage (product development) to remember that you shouldn’t be offering features, but helping the customers to identify shortcomings or needs, and tailoring features to meet them.Fixing the Price PointWith a rounded out product to offer, it’s time to fix a price point that will be enough to keep you interested beyond the initial roll-out. In the same way that an investor needs a large enough share in a company to provide them with the potential return to keep them involved, the entrepreneur needs to generate enough revenue to remain keen.Remembering that in a B2B context, the price is just another business expense, but in a B2C context, it represents a personal investment, a sensible price can be fixed that everyone is happy with, if not necessarily ecstatic.Finally, with a product designed, and price fixed, it can be offered to the market.The package can first be offered to the initial customers (at a discount) and then to a larger collection of the potential customer base by way of a validation of the usefulness and price of the offering.By paying up front, the development can even be partially, or completely pre-funded, removing one of the major obstacles for getting a product to market.Using this process to extract the product and price from the customers themselves, the business is much more likely to succeed than if the product was developed in isolation and presented to the market as a fait-accompli.

Like a form of business internet currency. Your link building campaign determine your relative internet property value by influencing your website traffic, your search engine rankings, positions for your important keywords, your building link popularity, and links influence online sales and profits.Web DirectoriesOne of my first things I did for a link building campaign was submit to web directories. One of the easiest way to start building link popularity is to submit your site to leading general web directories and directories in your niche.Directories are not just places that accept websites. Some of the best directories represent business partnerships and exist on sites like manufacturers you sell for, local government sites, or your local chamber of commerce, building link popularity.Link Anchor TextOther important link building strategies are link anchor text. Search engines and people love anchor text. In some sites you can’t use it for SEO. “Like this one.” But if you can, it improves link quality, viewers believe it looks advanced and interactive.My domain name was made with anchor text in mind. If I was aggressive with marketing my site, then people who have heard of my site are going to link to the site with that word in text.Linking ToolsWe’ve talked about link building strategies and now linking tools. Hub Finder lets you find sites that link to top ranking competing sites. Local rank, for you to find how the best sites ranked in Google cross link. It’s good for estimating how competitive your target keywords are.

At one time computers were said to have the capacity of freeing up our time to such a degree that we might only need to work 20 hours a week.In our 21st century world we have entire families who have their own computer. Each family member has a cell phone and our cars are outfitted to help us stay connected.Laptops are taken to coffee shops and bistros and normal conversations are interrupted by incoming messages.Not only are we still working 40+ hours a week we often take our work home with us and stay connected with the office on a consistent basis.The online world has become so much a normal part of our lives that we stay online even when we don’t really need to. We are accustomed to interaction and the World Wide Web allows that to happen.The world is listening to music on the web, they are watching video on demand and they are instant messaging and emailing at a phenomenal rate.Children are asking for more time on the web than they are television time.The Internet has revolutionized our lives, but instead of freeing us up from work it has simply enticed us to do more.As we understand more computer concepts and use them in our business and personal life we have a desire to learn more and do more with what we know. The computer has become an unusual motivator.It’s interesting to watch teens that would rather text each other than speak face to face.Movies like “You’ve Got Mail” and “Cinderella Story” both feature online correspondence as the primary means of relationship building between the main characters of the story.The Internet has radically altered the way the world does business. Currency exchanges are not an issue with international orders, as credit card companies and PayPal tend to work that out without an issue for either the consumer of the business owner.Many online users wonder why they would want to shop in physical stores when they can visually see what they are shopping for and compare prices from multiple online stores – all from the comfort of wherever they might be.In spite of difficulties with viruses, adware, spyware and malware the Internet remains a powerful medium for online business and fulfilling personal interests.I think it’s possible there may be a psychologically addictive nature to the online world. I’ve even been known to say; “I’ll head to bed in a minute. Just let me check my emails first.”Checking emails can also mean checking a few forum boards or blogs I am a part of. Checking my online business ventures and perhaps taking care of a few web design elements.Sometimes I think it would be cataclysmic if there should come a day when the Internet went away. We rely on this cyber universe in a way that it remarkable and somewhat surprising.The good news for web users is that the very nature of the web means that it is dependent on multiple sources to work. It would be virtually impossible to knock out the Internet.They can’t knock it out, right? I’ve got email to read.

Marketing other people’s products online as an affiliate can be one of the most rewarding and lucrative businesses a person can be involved in. This article will explain affiliate marketing to you in detail. By the time you’ve finished reading, I suspect you’re going to be so fired up that you’ll stop asking “what is affiliate marketing” and start asking “how the heck can I get started now?”What Is Affiliate Marketing? The BasicsProduct vendors including Walmart, Starbucks, Sears, Barnes & Noble, and countless others rely on many things to get their products in the hands of as many consumers as possible. One of these companies’ most effective means of doing this is a competent sales force. In the online world, this sales force is known as affiliate marketers. These are folks like you and me who are willing to spread the word about various products and services in exchange for financial compensation.But it doesn’t stop with giant international companies. You can be an affiliate for a fellow internet marketer. In fact, there are tens of thousands of men and women who create digital products such as eBooks, video courses, membership sites, and software programs who are willing to pay out big bucks to affiliates who send business their way. This presents us with one of the biggest, simplest, and most profitable business opportunities the world has ever known!Creators of these digital products are generally fully prepared to pay an affiliate over half of the purchase price as a commission. In other words, if their product is currently being sold for $47, you will make a minimum of $23.50 every single time you send them a paying customer! Many products actually sell for well over $100 and many vendors pay up to 75% commission!But why would a vendor pay you such a high percentage? Well, this is actually the beauty of promoting digital goods. When someone creates an eBook or software package, they don’t have to actually “create” copies of it. In other words, there is no actual manufacturing process involved.They can send out unlimited copies, and therefore, they have absolutely no overhead. It’s pure profit. They are willing to pay so much because they want you to work hard for them. It’s all free money to them anyway, and the more affiliates they have working for them, the more money they make. It’s pretty straightforward when you think about it.Does Affiliate Marketing Take Any Special Skills?The short answer is yes. Of course, these skills can be learned and you can start earning affiliate revenues right away. The main skills you will need to cultivate are product selection skills, keyword research skills, article writing skills, and some basic HTML skills, among others.Now don’t let this scare you away. These things are well worth learning. Be aware that affiliate marketing is just like any other skill set in the world in that you’ve got to learn how to do it. Even if you went out and got a job as a dishwasher in a restaurant, there are certain skills you’re going to need to develop. This is really no different.